Philanthropic Support
As a part of giving back to southern Fairfax County communities, we offer organizations which raise money for charitable activities through active lifestyle events an opportunity to be more successful. Examples of these: local road races, community health fairs, charity walks, school athletic teams, etc.
In early 2009, we began our philanthropic support efforts by hosting "days" for these organizations, where a portion of the day's proceeds were donated back to the charity. In theory, this allowed the benefiting organization to publicize that specific date, therefore adding to the day's business and generating more donated funds. In practice, the day chosen, weather, traffic congestion, and personal schedule conflicts interfered with optimum results. We still do offer these days for organizations if they want to increase community outreach, or perhaps to hold registration for their event.
To add a more effective and flexible option, we have introduced our "5 & 5" program. Here's how it works...
After meeting with the non-profit organizational leaders to learn about the effort, we create customized flyers to be distributed to those involved with the effort, family and friends, and anyone else who would be inclined to shop at Metro Run & Walk Springfield or want to support the event's fundraising goals; ideally both. A shopper at Metro Run & Walk presents this flyer at checkout, and 5% of the regularly-priced merchandise purchased is set aside to benefit the charity while the customer benefits with $5 in MetroBucks which spends like a $5 bill in the store.
At the end of the 30-60 day fundraising period, the accumulated funds are used in one of two ways, at the organization's discretion. 1) The funds can be disbursed directly to the charity by check, or 2) The funds can be retained on account at Metro Run & Walk, to be used to purchase merchandise at 35% off to support the cause. This second option is especially beneficial to athletic organizations like high school track teams for shoes for needy athletes, and team-wide gear and accessories.
To learn more about how Metro Run & Walk can help your efforts, please contact us.
Mark & Helen